The Man, The Myth, The Meme

Minnesota's rising star is more than just an athlete. He's a meme machine...and an accidental tourism ambassador?

The Moment that Sparked It All

One playful post-game quip turned into a statewide phenomenon.

Why Minnesota, Though?

Even NBA legends are's what you're missing.

Hidden Gems of the North Star State

Stunning nature, vibrant cities, unexpected adventures - discover Minnesota's hidden gems.

Edwards: The Unlikely Influencer

From dunking on opponents to boosting tourism, Edwards does it all.

Governor Walz Jumps on the Bandwagon

The Governor is officially inviting you to explore his state.

The Numbers Are In

Website visits are skyrocketing. Are you ready to join the fun?

Minnesota is ready to welcome you with open arms...and maybe a hotdish.

A State Filled with Pride

So, are you up for the challenge? #BringYaAssToMinnesota

The Challenge Awaits

Read the Full Story

Want to learn more about this wild ride? Click here to read the full story and start planning your Minnesota adventure!